Ocean Outdoor pushes further into Scotland after acquiring Forrest Media
Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke.
Forrest Media waves hello to Ocean Outdoor
Augmenting its existing presence in England the out-of-home specialist will use the acquisition to further its ‘Digital Cities for Digital Citizens’ growth and consolidation campaign spearheaded by Ocelot Partners, the acquisitions vehicle which itself bought out Ocean in March.
Ocean chief executive officer, Tim Bleakley commented: “Forrest are the champions of Out of Home in Scotland and it’s a business we have long admired. This is a hugely exciting time for both companies and the sector. We are combining Scotland’s most iconic assets with Ocean’s unique technology and award-winning brand.”
Forrest Group founder Chris Trainer added: “Ocean are a fantastic market leading business and the combination today with Forrest Media now delivers a truly national ‘footprint’, which we believe will have very significant benefits in our industry, with great opportunities for the whole team.”
Forrest’s management team will continue under the oversight of MD Marc Keenan with Trainer handed the role of Ocean Scotland chairman.
In 2017, Forrest Media spearheaded a city-wide outdoor advertising campaign across Glasgow to celebrate Celtic's participation in the Champions League.
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Ocean Outdoor
Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.
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