Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke.
Augmenting its existing presence in England the out-of-home specialist will use the acquisition to further its ‘Digital Cities for Digital Citizens’ growth and consolidation campaign spearheaded by Ocelot Partners, the acquisitions vehicle which itself bought out Ocean in March.
Ocean chief executive officer, Tim Bleakley commented: “Forrest are the champions of Out of Home in Scotland and it’s a business we have long admired. This is a hugely exciting time for both companies and the sector. We are combining Scotland’s most iconic assets with Ocean’s unique technology and award-winning brand.”
Forrest Group founder Chris Trainer added: “Ocean are a fantastic market leading business and the combination today with Forrest Media now delivers a truly national ‘footprint’, which we believe will have very significant benefits in our industry, with great opportunities for the whole team.”
Forrest’s management team will continue under the oversight of MD Marc Keenan with Trainer handed the role of Ocean Scotland chairman.
In 2017, Forrest Media spearheaded a city-wide outdoor advertising campaign across Glasgow to celebrate Celtic's participation in the Champions League.