Kantar has forged a four-year partnership with the Special Olympics as part of a drive to promote health advocacy, school engagement and leadership among the world’s youth – including 200 separate summits over the period designed to provide a platform for youth leaders to implement projects in their own communities.
With its new status, Kantar will fundraise on behalf of the sport, enabling it to extend its activities in these areas as well as seek opportunities to engage with other Special Olympics events as part of its own Extraordinary People corporate social responsibility programme.
This programme will include providing staff with paid leave in order to volunteer for good causes.
Kantar chief executive Eric Salama said: “The world is hugely varied, and that’s what makes it extraordinary. We want to ensure we’re helping to enable everyone in society to flourish, by building an inclusive and diverse society, creating a positive impact in the communities we live and work in and encouraging our employees to tap into opportunities to support local causes and global programmes.”
Special Olympics chairman Timothy Shriver added: “If we are to realize our vision of a world that accepts and celebrates the incredible strengths of people with intellectual disabilities, we must begin with the youth of today, our future leaders, to embrace inclusion in their communities. Kantar’s support of our Global Youth Leadership work will help our efforts to empower youth to reshape perceptions across the globe and foster a future of inclusion.”
Last year marked the 50th anniversary of the Special Olympics, an occasion marked by sponsor Coca-Cola with a unique celebration.