Marketing Dunkin' News

Dunkin’ dispenses caffeinated ‘human chargers’ in battery beverage stunt


By John Glenday | Reporter

June 21, 2019 | 2 min read

Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up.


Dunkin’ dispenses caffeinated ‘human chargers’ in beverage stunt

Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its own quick start guide.

'Shot in the Dark' is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reuseable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip to funnel caffeine direct to your central nervous system.

The Human Charger will be dispensed for free at NYC Pop-Up but for those not resident in the Big Apple Dunkin’ will dispatch a free sample directly to your door to anyone asking their Amazon Alexa or Google Assistant to ‘send me a sample of Dunkin’ Shot in the Dark’ - while stocks last.

Conceived by integrated creative agency Fast Horse the stimulating pick-me-up will be available for one day only to help highlight the brands new focus on coffee.

The Coca-Cola Company: Human Charger by Fast Horse

By The Coca-Cola Company

Overall Rating 4/5

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