16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz


Speakers to be announced

Dunkin’ dispenses caffeinated ‘human chargers’ in battery beverage stunt

Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up.

Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its own quick start guide.

'Shot in the Dark' is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reuseable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip to funnel caffeine direct to your central nervous system.

The Human Charger will be dispensed for free at NYC Pop-Up but for those not resident in the Big Apple Dunkin’ will dispatch a free sample directly to your door to anyone asking their Amazon Alexa or Google Assistant to ‘send me a sample of Dunkin’ Shot in the Dark’ - while stocks last.

Conceived by integrated creative agency Fast Horse the stimulating pick-me-up will be available for one day only to help highlight the brands new focus on coffee.

Overall Rating
4/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.