The Drum Awards for Marketing - Entry Deadline

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Agency: Fast Horse
Date: Jun 2019
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Unveiled through a video that looks more like a tech launch than a beverage promo, the Dunkin’ Human Charger includes a can of Dunkin’ Shot in the Dark (a blend of coffee and espresso), a unique human charging accessory (a reusable straw) and a fun, tongue-in-cheek user manual to help humans power up on the longest day of the year. And if that wasn’t enough, the pop-up at 213 Bowery looks like the highly-caffeinated tech crossover we never knew we needed.

Dunkin’ Human Chargers are free at the pop-up, but only on June 21, while supplies last. Doors open at 10am ET.

And for low-battery humans outside of NYC, just get your Amazon Alexa or Google Assistant’s attention and say, "Ask send me a sample for Dunkin’ Shot in the Dark.” Then voilà, a full-size can of coffee will be sent straight to your door, arriving in just a few days. Again, this offer is only available on June 21, while supplies last. Details about this nationwide free sample offer are available here.

This campaign comes from Minneapolis-based integrated creative agency Fast Horse.


Agency: Fast Horse

Client: The Coca-Cola Company