Digital marketer Mailchimp is taking a stand against a rising tide of anti-vaccination content by blocking such activists from its platform in order to halt the spread of misinformation.
This stance brings the marketing automation specialists in line with the likes of Facebook and Amazon, which have already implemented bans of their own as public health experts from the World Health Organisation (WHO) warn of a resurgence in preventable illness arising from misguided vaccination fears.
“Spreading misinformation about the safety and efficacy of vaccines poses a serious threat to public health and causes real-world harm. We cannot allow these individuals and groups to use our Marketing Platform to spread harmful messages and expand their audiences.”
Amazon has already removed several anti-vaccination documentaries and books while Facebook has banned the advertising of ‘vaccine hoaxes’. YouTube has also disabled advertising on anti-vaccination videos it hosts.
Mailchimp has been diversifying beyond email by incorporating a full suite of marketing tools for small businesses.