Marketing Direct Line Direct Line Group

Direct Line promotes top marketer Mark Evans in senior team reorganisation


By Imogen Watson | Senior reporter

June 12, 2019 | 3 min read

As part of a reorganisation of Direct Line Group's senior management team, Mark Evans has been promoted to the executive committee, stepping up from marketing director to managing director of marketing and digital.

Mark Evans has been promoted as part of Direct Line's senior team reorganisation

Mark Evans has been promoted as part of Direct Line's senior team reorganisation

Direct Line's decision to reorganise its senior team is part of a wider strategy to transform the way it delivers end-to-end customer experiences.

As part of the move, the group has appointed three new members to its executive committee.

Joining Evans is Kate Syred, currently managing director of household and partnerships. She will now have her remit extended to lead the customer outcomes initiatives and mapping out plans for future growth.

Currently managing director of motor, Gus Park has also been appointed to the executive committee. He will become managing director of motor, pricing and underwriting.

Before his promotion, Evans held the role of marketing director for just over seven years.

Prior to joining Direct Line, he was a non-executive director of Learn Et Al, during which time he also founded The Sprintathon – a mass sprint relay that raises money for Stand Up To Cancer.

In other announcements, Mike Holiday-Williams, executive director and managing director of personal lines, will step down from the Direct Line Group board at the end of June.

Penny James, chief executive of Direct Line Group, said: “2019 is a pivotal year in our journey, as we move from the development phase of the various platforms, to integrating them into our business and changing the way we work so we can deliver an end to end customer experience.

“The new appointments we are making will help us to simplify our operating model and increase the speed and agility with which we work. Together with the investments we are making in technology, I am confident that we can deliver a step-change in our capability and efficiency with the objective of helping us to grow our profitability."

On Holiday-Williams's departure, James said: “Mike is extremely talented and during his five years at the group he has been an outstanding leader and developed an incredible team, I will be sad to see him leave. Mike’s relentless focus to ensure that we placed our customers at the heart of everything we do, will live on as we enter our next chapter.”

Marketing Direct Line Direct Line Group

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