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Direct Line

Latest marketing and advertising news for Direct Line, including insights and opinions.

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The shiny new object podcast: five things I learned from Direct Line's Mark Evans

Direct Line campaign encourages Brits to live their best lives by dancing on ice

Extensions available for The Drum Marketing Awards 2019

04 February 2019

MediaCom holds on to Direct Line Group account with 'future-ready' pitch

17 January 2019

Finance plays catch-up in digital innovation: Brands in Motion study

30 November 2018

Audience targeting is the future of social media: Finalists for The Drum Social Buzz Awards...

24 October 2018

Shelter UK, Direct Line Group & Diageo to judge The Drum Social Purpose Awards 2018

17 September 2018

Creative & media strategy should meet for a coffee earlier in the process: The Drum OOH Awards

Roll of honour: how you can win at The Drum DADI Awards

BBC Store boss Jonathan Green joins Direct Line as chief digital officer after service shutters

04 January 2018

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

09 October 2017

Direct Line looks to make roads safer with first smart pedestrian crossing

09 October 2017

The Drum Network

Vox Pop: Brand marketing stunts to remember (Part 3)

The Drum Network

Direct Line Pet Insurance unleashes Hodge the hound for latest pet fix campaign

08 December 2016

Direct Line extends its ‘fixer’ positioning with launch of street light drones

16 November 2016

Why Direct Line’s Mark Evans believes CMOs can help ‘sometimes beleaguered, under resourced...

21 September 2016

Direct Line announces Emergency Plumber service in ad featuring Harvey Keitel

What a rise in teens financially emancipating themselves from parents means for marketers

24 February 2016

Car insurance firms unite to prepare for driverless cars

19 January 2016

Meet the data scientist: What does it take to hold down 'the sexiest job of the 21st century'...

29 October 2015

Ad of the Day: Direct Line - "Mr Fix"

Harvey Keitel returns to Pulp Fiction role for new Direct Line campaign

Direct Line team with Telegraph Media Group to launch property club

15 February 2013

Ad of the Day: Direct Line - The Red Line

03 September 2012

HomeProtect rebranded by The Allotment

Pitch news: Honda, Post Office, Tesco and Warburtons

Website benchmark survey: Insurance companies struggling to meet customer needs online

22 November 2011