Modern Marketing

Mars Petcare names Helen Warren-Piper as UK leader

By John Glenday | Reporter

WHISKAS Cat Mainmeal, Mars Petcare


Mars Petcare article

June 7, 2019 | 3 min read

Mars Petcare has confirmed the elevation of its former UK sales director Helen Warren-Piper to the post of general manager, a direct replacement for incumbent Deri Watkins who has been promoted to regional president of Mars Pet Nutrition Europe.

With over two decades worth of experience in sales and marketing behind her Warren-Piper will leverage knowledge gleaned from her time at consumer goods giants including P&G, United Biscuits and Premier Foods.

A vocal diversity champion Warren-Piper is a member of Women in Advertising & Communications.

Mars Petcare

Mars Petcare names Helen Warren-Piper as UK leader

Warren-Piper said: “We have some truly world-leading brands within our portfolio and my team is focused on driving growth through innovation, quality and purpose-led campaigns that really resonate with our consumers.

"One of the reasons I love working at Mars Petcare is because our associates are so energised by our purpose of creating a Better World for Pets, so I’m particularly excited by the task of translating this mission into fun and creative ways that connect back to our core business and brands.”

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In recent years Mars Petcare has focused on pet nutrition, in particular growing demand for ‘natural’ petfood products, which has prompted the brand to acquire James Wellbeloved as well as introduce new names such as Crave and Nutro.

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