Tesco adds Morph to cult figures celebrating centenary price cuts

Tesco has added Morph among others to its roster of cult figures celebrating 100 years in business.

The supermarket rolled out its 'Prices That Will Take You Back' campaign back in January, that celebrated cultural moments from across the decades.

Riding on the success of the price-focused campaign, Tesco has announced the second wave of price cuts. 'Even More Prices That Take You Back' includes reduced prices on British brands Nestle, McCain and Richmond Sausages, through to Tesco's own brand meat, fruit and vegetables.

Marking 40 years since his original television debut, the metamorphic clay figure Morph and his sidekick Chas appear in the campaign, alongside 90s fitness guru Mr Motivator and a jumpsuit-clad Anneka Rice.

Discussing the latest instalment of its centenary campaign, Tesco chief customer officer, Alessandra Bellini, said: “Our deals event to celebrate our 100th anniversary was extremely popular in January, so we wanted to help our customers by bringing it back and making it bigger and better to mark the start of the summer season.

"This May, we are able to offer unbeatable prices on popular products, from branded and own-brand, through to fresh fruit, meat and vegetables. This time, we will also offer extra special deals and prices for Tesco Clubcard customers, and even introduce some Jack’s products into stores!”

Adding to this, Tom Drew creative director at BBH London, said: “Prices that take you back’ is such a rich idea. I’m so glad we were able to make another instalment - I was able to ‘go back’ to my own childhood whilst making it.”

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