Irn-Bru is underlining the boldness of its brand by comically instilling 'Irn' into inanimate objects in a new campaign.
The Scottish staple has launched videos showing hair departing a sleeping man's head like a spurned lover, and a screw that agonisingly abandons its post holding up a shelf, which results in a collapse.
The campaign, created by long-time agency partner, and planned and bought by PHD, urgers viewers to 'get some Irn in you'
Adrian Troy, marketing director at Barr Soft Drinks: “Irn-Bru’s success has been built on the back of award-winning adverts that consumers love and this campaign will be no different. We’ll be encouraging people to have the ‘metal’ and confidence to go about their lives with a bit more attitude and to live life as they want to, by getting some IRN in them.”
Simon Burford, Irn-Bru’s account director at Leith added: "Irn-Bru has always looked to push boundaries with its advertising. This new campaign represents the next chapter, which we believe will chime with a new fearless generation of drinkers."
It follows up a recent social video championing redheads, commonly known as gingers, in a body positivity ad parodying the likes of Dove.
Vote for the campaign below in The Drum's Creative Works.