The Drum Awards Festival - Official Deadline

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Client: Irn Bru
Date: Apr 2019
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IRN-BRU launch a new campaign on April 13th showcasing their standing as the definitive tenacious, unapologetic and bold soft drink. The new work celebrates the fearlessness of the brand, their drinkers (and some inanimate objects) in a way only IRN-BRU can.

Supported by a new line – Get some IRN in You – the 2 new ads were created by Leith, with media planned and bought by longstanding partner PHD. The films were directed by the multi award winning Ulf Johannson.

Adrian Troy, Marketing Director at Barr Soft Drinks: “IRN-BRU’s success has been built on the back of award-winning adverts that consumers love and this campaign will be no different. We’ll be encouraging people to have the ‘metal’ and confidence to go about their lives with a bit more attitude and to live life as they want to, by getting some IRN in them.”

Simon Burford, IRN-BRU’s Account Director at Leith added: ‘IRN-BRU has always looked to push boundaries with its advertising. This new campaign represents the next chapter, which we believe will chime with a new fearless generation of drinkers.



Sam Muir – Copywriter

Jim Swan – Art Director

Production Company: Smith & Jones

Director: Ulf Johannson

DoP: Andrzej Sekul