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Latest marketing and advertising news for Irn-Bru, including insights and opinions.

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Irn-Bru ads 'can't' distract the public from its sugar-reducing recipe change, can they?

21 February 2018

Irn Bru courts controversy with cheeky ad urging viewers ‘Not To Be a Can’t’

19 February 2018

Irn Bru has reworked its recipe – but can Scots tell the difference?

19 January 2018

Storm in a tin can: will the Irn-Bru brand withstand recipe revolt?

10 January 2018

Irn-Bru responds to fears over impending recipe change

06 January 2018

The Leith Agency scoops Grand Prix and Agency of the Year at Roses Creative Awards

Creative Works: Featuring The Leith Agency, 101, BrandOpus, MullenLowe London and more

31 October 2016

Ad of the Day: Irn Bru launches Xtra big billboard to promote first permanent new product in...

25 October 2016

AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax

Less, but better: Why simplicity speaks volumes in today's overcrowded market

Creative Works: Featuring Leith, Don't Panic, Ogilvy & Mather and more

IPA Scotland chairman Brian Coane on 50 years of Scottish creativity

Irn-Bru embraces its rich history with new vintage redesign

A sweet deal: Could Coca-Cola and others use the sugar tax to embrace health-conscious messaging?

Irn Bru-maker AG Barr turns to marketing and developing low sugar drinks following budget bash

A.G. Barr agrees new three year sponsorship with Scottish Rugby ahead of Six Nations

03 February 2016

Say adieu to the Irn-Bru 30p bottle return - AG Barr urges recycling instead

Irn-Bru defends new 'Gets You Through' advert against comedian's claim she was "ripped off"

Cheeky Irn-Bru ad continues irreverent #getsyouthrough campaign

Irn Bru signs on as official soft drink partner of The Football League

How brands over-shadowed #eclipse2015 on social media - BBC, Paddy Power, Oreo, Yo! Sushi,...

How brands welcomed in St Patrick’s Day – Guinness, Ford, Oreo, Jeep, Irn-Bru, Paddy Power...

Ebola nurse grants Irn Bru a PR boost citing its aid in her 3-week recovery

26 January 2015

Irn-Bru celebrates the brand's 'rich heritage' with tartan-clad limited edition bottle run...

29 December 2014

Irn-Bru, Volvic and Haribo the top FMCG brands for social engagement

06 October 2014

Irn-Bru maker AG Barr praises Glasgow 2014 Commonwealth Games sponsorship as it reveals 14.6%...

23 September 2014

AG Barr strikes soft drink partnership with Scottish Rugby

Former Leith Agency creative director Gerry Farrell on why independence could save Scottish...

Irn Bru marks Commonwealth Games close with tub-thumping thank-you ad

From Irn-Bru girders to dancing Tunnock's Teacakes, brands take the stage at Glasgow's Commonwealth...

Viral Video Chart: Neymar's World Cup message to Brazil takes the top spot

Irn-Bru claims Scots have 'IRN in our Blood' in new Commonwealth Games ad

Top ten most complained about ads of 2013 - starring Marmite, Irn-Bru and the Home Office

Irn-Bru confirms ad push in North England as part of £5m brand investment

Canada bans Marmite, Irn Bru, Lucozade, Bovril and Penguin biscuits

24 January 2014

The Drum's New Year Honours: PR, social and networking, featuring Snapchat, Findus, Nokia and...

08 January 2014