The Drum is hosting a 10K run, alongside The Aintree Classic run, in an effort to bring together the media and marketing industries to raise money for good causes.
PR and strategic communications agency, Hollicom have stepped up to the challenge with their team, featuring Scottish long-distance runner, Luke Traynor, who recently represented Great Britain at the world Cross Country Championship.
Traynor, an events executive at Hollicom, will run for The Clatterbridge Cancer Centre NHS Foundation Trust, one of the UK’s leading cancer centres providing highly specialist cancer care to a population of 2.3m people.
Traynor said: “One of the main reasons we have chosen Clatterbridge Cancer Centre as our partner for the Aintree Classic Run is that we have shared goals in advocating for healthy lifestyles. However, promoting the stories of Clatterbridge patients is something that we are honoured to be able to do.”
Hollicom are passionate about running, having competed in hundreds of road running events all over the world, their team wants to provide runners with the opportunity to take part in a unique road race.
Health recreational exercise can reduce risks of major illness, such as heart disease, stroke, type 2 diabetes and cancer by up to 50% and lower your risk of early death by up to 30%. By improving fitness, it has a direct positive correlation with better physical, social and mental health, believes Traynor.
“Within the workplace, these results lead to an increase in productivity as well as motivation and job satisfaction,” he explained. “I believe putting a little bit of time and effort into promoting the importance of health and wellbeing internally within a company, using events such as our Classic Run Series is the most cost-effective way to inspire the workforce.”
Teams of four can enter for a special entry fee of £128. £25 from each entry will be donated to two charities chosen by The Drum. The fee will be automatically generated through the use of the special DRUM20OFF discount code.
The Drum is supporting mental health organisation NABS, who support the advertising and media industry and Chest Heart and Stroke Scotland (CH&S).
Chief executive officer of The Drum, Diane Young said: “As some members of our team have family who have recently been affected by heart attacks and strokes, we are keen to contribute to CH&S in tribute to those loved ones. Also, NABS do amazing work helping out fellow professionals in many different ways so part of our fundraising will be to help with their work.”
You can enter the corporate run now at theclassicrunseries.co.uk.