Publish your content on The Drum

Blue Apron recruits veteran marketer Linda Findley Kozlowski as CEO

Blue Apron recruit’s veteran marketer Brad Dickerson as CEO

Blue Apron has turned to former Etsy executive and veteran marketer Linda Findley Kozlowski to serve as its new chief executive, supplanting incumbent Brad Dickerson in the top job.

The meal box delivery service is seeking to regain momentum following a faltering IPO and increased competition from rivals such as HelloFresh, which has grown rapidly to claim 1.88m subscribers versus just 557,000 for Blue Apron.

This discrepancy has fed through into a loss of $23.7m in the fourth quarter and $122.1m for 2018 as a whole although forecasts suggest the business should have returned to profitability over the last quarter.

Kozlowski boasts expertise in e-commerce and consumer-focused businesses with stints as chief operating officer at Evernote Corp and global marketing and customer experience director at Alibaba also under her belt.

Blue Apron has sought to differentiate itself from its meal box rivals by plugging its environmentally friendly packaging.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy