Note taking app Evernote - which celebrates its ten year anniversary this year - has unveiled an entirely new brand identity produced by agency DesignStudio.
The agency developed a brand strategy for the app, used by 225 million people world wide in over 25 languages, developing a modern visual system aimed at bringing the new proportion to life. Key elements of the updated identity include a new logo and wordmark, an updated identity and an underlying system of colours, forms, shapes, patterns and photography.
Ty Whittington, creative director, DesignStudio said: ”We worked with Evernote as one team. Through immersing ourselves in the company culture, we were able to understand why Evernote is such a beloved brand, both with employees and users. This learned empathy informed our decision to evolve, rather than reinvent the brand."
Francie Strong, VP of brand and communications, Evernote added: “DesignStudio put a lot of time and effort into to understanding what makes Evernote so unique. Working with the team was a true collaboration, it was early, often and inclusive, which I find is when the best work emerges.”
DesignStudio is a global brand experience and design agency based in London, San Francisco and Sydney.