A new report published by the CMO Council has identified the areas in which marketers must address to improve performance through 2019, chief among them doing more with digital.
The worldwide audit of chief marketers collected insights from over 100 marketing leaders, from which it identified a push to become more active and hands-on in the fields of marketing technology migration, digital skills and market processes.
To realise these well-meaning intentions, marketers were found to be upgrading their digital and go-to-market capabilities as well as making moves to overcome obstacles to marketing technology development.
Other approaches now being adopted include finding more innovative means to collaborate between corporate executives and the development of marketing acumen to surmount digital deficiencies.
Previous surveys have highlighted the key areas marketers need to address in order to raise their game.