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Categories Marketing Agencies Creative Media Sustainability Technology

CMO

CMO's, or Chief Marketing Officers, are responsible for the marketing activities of a brand. This role is critical to the core strategies of organizations, therefore, CMO's need to be more than just marketing experts, they need to have a complete understanding of the latest tools and technology to give organizations a competitive edge.

The Drum provides the latest industry news surrounding CMO's. We explore the challenges and obstacles that CMO's face and also offer CMO focused guides to various marketing channels.

Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

27 Nov 2023

4 min read

Sponsored

Delivering purpose and promise by embracing the ‘human moment’
Promoted
Accenture Song's Ana Madrid and Roku's Laura Chaibi talk data

20 Nov 2023

4 min read

Sponsored

Orchestrating a data symphony to deliver the best outcomes for brands & customers
Promoted
Accenture Song's Zoe Eagle and Allplant's Shelley Macintyre talk creativity and tech

13 Nov 2023

4 min read

Sponsored

Championing creativity through the lens of your customer
Promoted
Setting the stage for customer relevance

30 Oct 2023

10 min read

Sponsored

5 major life trends impacting how brands can stay relevant with customers
Promoted
A cute piggy bank, against a white background

24 Oct 2023

5 min read
To prove effectiveness in an uncertain world, marketers must learn CFOs’ language
The Drum Network
Watch the Diversity Now & Next episode here for the full interview

14 Aug 2023

5 min read

Sponsored

Diageo’s Grainne Wafer: DEI requires ‘sustained, strategic, deliberate action’
Promoted
Stacks of coins

19 Jul 2023

6 min read
Do CFOs value brand building in B2B? We asked them
The Drum Network
Autodesk Dara Treseder

16 May 2023

10 min read
Peloton’s ex-CMO Dara Treseder on how she hit the ground running at Autodesk
Peloton
A phone with the Twitter app open

02 May 2023

5 min read
Want to get inside the mind of global CMOs? Just look at their Twitter accounts
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024