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Direct Line campaign encourages Brits to live their best lives by dancing on ice


By Imogen Watson, Senior reporter

March 8, 2019 | 3 min read

Direct Line has launched a 'Living Your Best Life' campaign that encourages Brits to get their lives back after 'fixing things faster' with its insurance service.

Direct Line encouraged Brits to live their best lives

Direct Line encouraged Brits to live their best lives

While claiming insurance is often thought of as a time-consuming process, Direct Line is promoting itself as a fast alternative.

Created by Saatchi & Saatchi, 'Living Your Best Life' highlights the precious time Direct Line customers will get back to enjoy life's simple pleasures, and to mark the launch of the campaign, the insurance provider has produced a podcast.

Encouraging the public to do more of what makes them happy, the podcast will be hosted by Dancing on Ice and Loose Women star, Saira Khan and life coach, Stuart Holliday, who question celebrity guests about what stops them from achieving their goals.

Accompanying the podcast, Harvey Keitel is once again reprising his role as Winston Wolf from Pulp Fiction in a TV spot.

The spot opens with Tracey - who is not a Direct Line customer - discovering a leak causing damage in her living room. While she waits anxiously on the phone to fix the problem, Wolf shouts through her window, "Stacey, I'm here to take you out... for a walk!"

On the walk, Wolf tells Tracey that because she's not with Direct Line, "She's been waiting around for someone else to fix your problem."

The ad then montages through various scenarios of what Tracey missed out on by not being with Direct Line, like having a Duck a l'Orange with Karen, saving Mr Watkins the cat from a precarious tree branch or even competing on 'Dancing On Ice.'

The six-part series podcast will be available from 14 March 2019 on iTunes, Soundcloud and Spotify.

Commenting on the 'Living Your Best Life' campaign, Wendy Moores, head of marketing at Direct Line said: “With this new campaign we really wanted to go above and beyond and showcase why we believe our commitment to fixing problems faster is so important.

“As we become even more time-poor, fixing problems faster can have a direct impact on our physical and mental well-being and help with our sense of self-fulfilment, which is what we want all of our customers to experience. Through the new podcast and the new TV and radio spots we want people to feel empowered to live more of their best lives, achieving their plans and keeping their lives on track.”

Direct Line: Living Your Best Life by Saatchi & Saatchi

By Direct Line

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