Direct Line: Living Your Best Life by Saatchi & Saatchi

Date: Mar 2019
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Direct Line has launched a 'Living Your Best Life' campaign that encourages Brits to get their lives back after 'fixing things faster' with its insurance service.

While claiming insurance is often thought of as a time-consuming process, Direct Line is promoting itself as a fast alternative.

Created by Saatchi & Saatchi, 'Living Your Best Life' highlights the precious time Direct Line customers will get back to enjoy life's simple pleasures, and to mark the launch of the campaign, the insurance provider has produced a podcast.

Encouraging the public to do more of what makes them happy, the podcast will be hosted by Dancing on Ice and Loose Women star, Saira Khan and life coach, Stuart Holliday, who question celebrity guests about what stops them from achieving their goals.

Accompanying the podcast, Harvey Keitel is once again reprising his role as Winston Wolf from Pulp Fiction in a TV spot.

The spot opens with Tracey - who is not a Direct Line customer - discovering a leak causing damage in her living room. While she waits anxiously on the phone to fix the problem, Wolf shouts through her window, "Stacey, I'm here to take you out... for a walk!"

On the walk, Wolf tells Tracey that because she's not with Direct Line, "She's been waiting around for someone else to fix your problem.."

The ad then montages through various scenarios of what Tracey missed out on by not being with Direct Line, like having a Duck a l'Orange with Karen, saving Mr Watkins the cat from a precarious tree branch or even competing on 'Dancing On Ice.'

Credits

TITLE: ‘Tracey on Ice’

CLIENT: Direct Line

BRIEF: Reaffirm Direct Line’s superiority in fixing problems.

ADVERTISING AGENCY: Saatchi & Saatchi London

EXECUTIVE CREATIVE DIRECTOR: Guillermo Vega

CREATIVE: Mia Silverman & Sophie Browness

PLANNER: Rui Ferreira

ACCOUNT HANDLERS: Richard Sweetman, Paul McHugh & Juliet Cornick

INTEGRATED HEAD OF FILM: Rebecca Williams

PRODUCTION COMPANY: Biscuit

DIRECTOR: Aaron Stoller

EDITOR: Tim Thornton Allen & Chris Walker @ Marshall Street Editors

PRODUCERS: Marie Hughes & Georgia Middleton

POST-PRODUCTION COMPANY: ETC

AUDIO POST-PRODUCTION COMPANY: Daniel Beckwith @ Factory

CITY / COUNTRY: London, United Kingdom

EXPOSURE: National UK Broadcast

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