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Outerwear brand Protected Species appoints Run2 for its digital strategy

Protected Species combines a minimalist aesthetic with high spec technical performance features.

British outwear clothing brand Protected Species has appointed Run2 Digital to undertake all elements of the company’s digital marketing strategy.

Protected Species was launched in 2014 by Rebecca McElligot, who combined a minimalist aesthetic with high spec technical performance features to create stylish waterproof raincoats. The designs have been featured in The Guardian, The Independent, Marie Claire, Cosmopolitan, Red, The Evening Standard, and The Times.

Initially engaged to manage Protected Species’ social media presence, Run2’s brief has now been expanded to include SEO, content marketing and PPC. Run2 will also be working on design and development of the Protected Species site on an on-going basis, always with the aim of increasing conversions.

McElligot said: "Run2 is the only digital agency I have come across that understood my business direction right from the start. I've been involved with many agencies over the years, and it is rare to find one which expertly fuses all crucial marketing disciplines under one roof.”

Dave Nicoll, head of social at Run2, added: “Our initial brand development sessions with Rebecca and the team have already produced some really exciting ideas. The output from these sessions will be used to inform our wider digital strategy, encompassing web design and build, SEO, PPC, email and social to position Protected Species as a true market leader.”

Manchester-based Run2’s clients include Newgate, Renault, Revolucion de Cuba, Karcher and Prism.

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