The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing HMV News

HMV brand saved in Sunrise Records buyout


By John Glenday | Reporter

February 5, 2019 | 2 min read

Venerable high street entertainment brand HMV has been saved from the brink of administration, with Canadian firm Sunrise Records sweeping in to buy out the business.

HMV brand saved in Sunrise Records buyout

Announcing the rescue deal, Sunrise Records chief executive Doug Putman described HMV as a "fantastic, heritage brand" during an interview with BBC Radio 4 Today, confirming that the name and logo would be retained.

Putman said: “There's in no doubt that online is a big part of overall retail sales. But people like to come into a store, have an experience, talk with someone who understands music, loves music, loves video and entertainment. If you think online is the only future I don't think that is the case.

“There is so much you get from coming into a store that you can't get online.”

No stranger to the industry Putman previously took over HMV’s Canadian arm in 2017, transforming Sunrise Records into a national chain with 80 stores in the process.

In the UK Putman intends to turn around the business by prioritising vinyl record sales and broadening its catalogue of films and music.

Under the terms of the deal, Sunrise Records will acquire all 100 stores, including responsibilities for all 1,487 staff – although it has confirmed that 27 stores, to be identified later today, will close with the loss of 455 jobs.

The deal closes the door on billionaire Sports Direct owner Mike Ashley, who had been the favourite to wrest control of the business after recently saving House of Fraser from a similar fate.

Marketing HMV News

Content created with:

More from Marketing

View all


Industry insights

View all
Add your own content +