These contents include the showing of disrespect to the national emblem and flag, promoting religious sentiment, terrorism or violence against the state and showing children in sexual acts.
The India-based signatories are Hotstar, Jio, Voot, Zee5, Arre, SonyLIV, ALT Balaji and Eros Now.
The code, which will also set up a redressal mechanism for customer complaints, was drafted by The Internet and Mobile Association of India (IAMAI). According to The Economic Times of India, the IAMAI hopes the code will provide guiding principles for these providers to conduct themselves in a responsible and transparent manner and at the same time ensures that the consumer interest is protected.
The IAMAI is also keen to ensure the code safeguards and respects creative freedom of content creators and artists by fostering innovation and abiding by an individual’s freedom of speech and expression.
Amazon Prime Video, which portrays itself as 'India ka Naya Primetime' (India's new Primetime), is the only big name missing from the code, as it believes that the current rules are adequate.