Esurance brought in Dennis Quaid for its ‘Surprisingly Painless’ campaign recently, and now the insurance company is bringing him out of the bullpen to help make the holiday season easier with some fun gift wrapping and other ‘painless’ gift options.
‘Surprisingly Painless Gifting’ is explained by Quaid in a short video. Up front, he says that insurance has nothing to do with holiday gifting, going on to explain the ties the process has to Esurance.
Quaid describes the special gift-giving-type things that feature humorous yet honest messages letting loved ones, and kind-of, sort-of friends, know the real reason behind the gift they’re getting.
The limited-edition gift wrap includes first-of-its-kind wrapping paper with Esurance spokesperson Dennis Quaid’s face. They’re calling it ‘Surprisingly Painless Gifting,’ because it’s simple and honest – just like their insurance. Beginning 17 December, fans can find all gift-packaging products at surprisinglypainlessgifting.com while supplies last.
“I never know what to give around the holidays – usually I just settle for a DVD of one of my classics,” said Quaid in a release. “I’m sure you’ve been there, too. But now, you can give the gift of me, Dennis Quaid. Anyone can be in movies, TV shows and commercials, but to get your own wrapping paper? I really must be highly likeable.”
In addition to wrapping paper with Dennis Quaid’s smiling face, Esurance is offering gifting materials such as tags, bags, boxes and cards, capturing the sentiment of holiday gifting with humorous yet honest statements printed across the products, like: “We’re work friends and I don’t know you that well, so here’s a gift card,” and “Pick out something nice and tell everyone it’s from me.”
“We recently set out on a mission to make the insurance experience surprisingly painless – simple to use, easy to understand and affordable. With the holidays approaching, we asked ourselves what else could we make surprisingly painless? The unanimous answer: holiday gifting,” said Nancy Abraham, vice president, integrated marketing communications, Esurance.
See the work and gift options by clicking on the Creative Works box below.