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Latest marketing and advertising news for insurance, including insights and opinions.

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Behind Aflac’s branded product helping kids with cancer

Behind Aflac’s partnership with country music and its famous duck

Pemco takes regional approach to insurance advertising with Northwest defender series

Physicians Mutual enlists John Michael Higgins for campaign to relieve insurance anxiety

RACV enlists artists to pimp animal injury items in pet insurance campaign

06 February 2019

Esurance offers Dennis Quaid wrapping paper and other ‘painless’ holiday gift options

14 December 2018

Manulife reaches out to millennials with new and quirky 'adulting' campaign

22 November 2018

‘Bang for our buck’: how MSIG's first-ever CMO plans to reinvent insurance marketing

19 November 2018

The Drum Network

Insurance broker Carole Nash extends relationship with digital agency Run2

14 September 2018

QBE Insurance enlists the help of school children to highlight the importance of road safety

MSIG Insurance strengthens its digital transformation efforts with Plug and Play partnership

American Family Insurance brings heart to insurance with touching family stories

Innovating travel insurance marketing: how NTUC Income used 8-bit to create six second ads

Ad of the Day: AIG promotes diversity in Japan through colourful All Blacks jerseys

iSelect unveils new brand positioning to help Australians with everyday tasks

Aflac Duck shows up even when he might not be needed in latest campaign

AIA pays tribute to one of the first escalators in Malaysia in 70th anniversary video

Farmers Insurance uses the sounds of Olympic winter sports to play its catchy jingle

07 February 2018

GIO wants Australians to stop guessing if they are covered by insurance

05 February 2018

Tanmay Bhat and Mallika Dua make noise about the importance of insurance in Acko General Insurance...

01 February 2018

Mayhem is back and breaking his resolutions in latest Allstate ad

09 January 2018

Allstate’s Mr. Mayhem makes New Year’s Resolution of ‘no more mayhem’ with a wink

29 December 2017

NRMA Insurance showcases the long journey home for Christmas in new campaign

11 December 2017

Geico goes into space with latest ‘Count On’ ad featuring a star captain who loses his keys

06 December 2017

Creative work of the week APAC: Manulife raise awareness on deadly mosquito diseases with handmade...

05 December 2017

Why FWD does not act like a traditional insurance brand and sponsors music festivals

23 November 2017

Ad of the Day: Insurance brand Manulife crafts pottery that can save people’s lives

23 November 2017

AMI rollerskates towards a safer world in new campaign

09 October 2017

Creative work of the week APAC: Manulife puts personality into insurance by focusing on how...

19 September 2017

Manulife puts personality into insurance by focusing on how people can achieve their dreams

Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast...

LV insures itself against driverless-cars and internet of things with hire of TH_NK

The Drum Network

How insurance brands can build consumer trust by using the latest digital marketing trends

AI takeover: Japanese insurance firm replaces 34 workers with IBM Watson

05 January 2017

The Drum Network

Direct Line Pet Insurance unleashes Hodge the hound for latest pet fix campaign

08 December 2016

Direct Line extends its ‘fixer’ positioning with launch of street light drones

16 November 2016