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Latest marketing and advertising news for insurance, including insights and opinions.

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New set of guidelines introduced for insurance advertising in India

'We need to reorient our mindsets': Great Eastern on insurance marketing during Covid-19

Hiscox new global CMO on 2021 B2B marketing priorities

The Drum Network

Reflect Digital joins Free Partners to provide marketing services for the insurance sector

Home insurance customers invited to chillax with Churchill

Behind Aflac’s branded product helping kids with cancer

Behind Aflac’s partnership with country music and its famous duck

Pemco takes regional approach to insurance advertising with Northwest defender series

Physicians Mutual enlists John Michael Higgins for campaign to relieve insurance anxiety

RACV enlists artists to pimp animal injury items in pet insurance campaign

Esurance offers Dennis Quaid wrapping paper and other ‘painless’ holiday gift options

Manulife reaches out to millennials with new and quirky 'adulting' campaign

‘Bang for our buck’: how MSIG's first-ever CMO plans to reinvent insurance marketing

The Drum Network

Insurance broker Carole Nash extends relationship with digital agency Run2

QBE Insurance enlists the help of school children to highlight the importance of road safety

MSIG Insurance strengthens its digital transformation efforts with Plug and Play partnership

American Family Insurance brings heart to insurance with touching family stories

Travel marketing

Innovating travel insurance marketing: how NTUC Income used 8-bit to create six second ads

Ad of the Day: AIG promotes diversity in Japan through colourful All Blacks jerseys

iSelect unveils new brand positioning to help Australians with everyday tasks

Aflac Duck shows up even when he might not be needed in latest campaign

AIA pays tribute to one of the first escalators in Malaysia in 70th anniversary video

Farmers Insurance uses the sounds of Olympic winter sports to play its catchy jingle

GIO wants Australians to stop guessing if they are covered by insurance

Tanmay Bhat and Mallika Dua make noise about the importance of insurance in Acko General Insurance...

Mayhem is back and breaking his resolutions in latest Allstate ad

Allstate’s Mr. Mayhem makes New Year’s Resolution of ‘no more mayhem’ with a wink

NRMA Insurance showcases the long journey home for Christmas in new campaign

Geico goes into space with latest ‘Count On’ ad featuring a star captain who loses his keys

Creative work of the week APAC: Manulife raise awareness on deadly mosquito diseases with handmade...

Why FWD does not act like a traditional insurance brand and sponsors music festivals

Ad of the Day: Insurance brand Manulife crafts pottery that can save people’s lives

AMI rollerskates towards a safer world in new campaign

Creative work of the week APAC: Manulife puts personality into insurance by focusing on how...

Manulife puts personality into insurance by focusing on how people can achieve their dreams

Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast...

More From our Open Mic Members

From our Open Mic Members

ORM wins website strategy and design pitch for HomeServe