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Esurance: Surprisingly Painless Gifting by Leo Burnett Chicago

Client: Esurance
Date: Dec 2018
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Esurance is bringing Dennis Quaid back to help make the holiday season easier with some fun gift wrapping and other ‘painless’ gift options.

‘Surprisingly Painless Gifting’ is explained by Quaid in a short video. Up front, he says that insurance has nothing to do with holiday gifting, goes on to explain the ties the process has to Esurance.

Quaid describes the special gift-giving-type things that feature humorous yet honest messages letting loved ones, and kind-of, sort-of friends, know the real reason behind the gift they’re getting. The limited-edition gift wrap includes first-of-its-kind wrapping paper with Esurance spokesperson Dennis Quaid’s face. They’re calling it ‘Surprisingly Painless Gifting,’ because it’s simple and honest – just like their insurance. Beginning Monday, December 17, fans can find all gift-packaging products at while supplies last.

In addition to wrapping paper with Dennis Quaid’s smiling face, Esurance is offering gifting materials such as tags, bags, boxes and cards, capturing the sentiment of holiday gifting with humorous yet honest statements printed across the products, like: “We’re work friends and I don’t know you that well, so here’s a gift card,” and “Pick out something nice and tell everyone it’s from me.”


Brand: Esurance

Agency: Leo Burnett Chicago

Campaign: Surprisingly Painless


Jonathan Adkisson, President

Mark Pitchford, Chief Sales & Marketing Officer

Nancy Abraham VP, Integrated Marketing Communications

Brianne Safir – Manager, Integrated Marketing Communications

Michele Jacobs - Senior Manager Public Relations

Mira Dix - Senior Manager Public Relations

Tammy Nguyen - Manager, Integrated Marketing Communications

Kelsey O’Brien - Social Media Manager

Jennifer Kurzman – Associate General Counsel

Sheila Dunning -- Corporate Counsel

Nicholas Tompkins – Corporate Counsel

Kerry Donoghue - Senior Editor, Integrated Marketing Communications

Blair Cerny - Senior Visual Designer, Integrated Marketing Communications

Leo Burnett Chicago

Brian Shembeda, EVP Creative Director

Jeff Candido, SVP Creative Director

Brian Siedband, SVP Creative Director

Gordy Sang, SVP Creative Director

Alex Fuller, SVP/Design Director

Denis Giroux, SVP/Executive Producer

Juan Woodbury, SVP/Executive Producer

Peggy Walter, VP Celebrity Services Director

Donna Varichak, VP/Director Print Production

Chris Totzke, Associate Producer

Debbie Myszynski, EVP Business Leadership

Andi Kaufman, Senior Account Executive

Arushi Kumar, Assistant Account Executive

Eric Holubow, VP Strategy Director

Publicis Sapient

Amanda Mearsheimer, Creative Director

Kat Hale, Senior Art Director

Blase Mnich, Senior Copywriter

Emilie Johnson, Copywriter

Liz Mamey, Art Director

MSL Chicago

Lynsey Elve, Senior Vice President

Michael Cowen, Senior Account Supervisor

Lily Merritt, Account Supervisor

Adam Ouellet, Senior Account Executive

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