Esurance: Social Buzz banner by Leo Burnett Chicago
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Esurance is bringing Dennis Quaid back to help make the holiday season easier with some fun gift wrapping and other ‘painless’ gift options.
‘Surprisingly Painless Gifting’ is explained by Quaid in a short video. Up front, he says that insurance has nothing to do with holiday gifting, goes on to explain the ties the process has to Esurance.
Quaid describes the special gift-giving-type things that feature humorous yet honest messages letting loved ones, and kind-of, sort-of friends, know the real reason behind the gift they’re getting. The limited-edition gift wrap includes first-of-its-kind wrapping paper with Esurance spokesperson Dennis Quaid’s face. They’re calling it ‘Surprisingly Painless Gifting,’ because it’s simple and honest – just like their insurance. Beginning Monday, December 17, fans can find all gift-packaging products at surprisinglypainlessgifting.com while supplies last.
In addition to wrapping paper with Dennis Quaid’s smiling face, Esurance is offering gifting materials such as tags, bags, boxes and cards, capturing the sentiment of holiday gifting with humorous yet honest statements printed across the products, like: “We’re work friends and I don’t know you that well, so here’s a gift card,” and “Pick out something nice and tell everyone it’s from me.”
Credits
Brand: Esurance
Agency: Leo Burnett Chicago
Campaign: Surprisingly Painless
Esurance
Jonathan Adkisson, President
Mark Pitchford, Chief Sales & Marketing Officer
Nancy Abraham VP, Integrated Marketing Communications
Brianne Safir – Manager, Integrated Marketing Communications
Michele Jacobs - Senior Manager Public Relations
Mira Dix - Senior Manager Public Relations
Tammy Nguyen - Manager, Integrated Marketing Communications
Kelsey O’Brien - Social Media Manager
Jennifer Kurzman – Associate General Counsel
Sheila Dunning -- Corporate Counsel
Nicholas Tompkins – Corporate Counsel
Kerry Donoghue - Senior Editor, Integrated Marketing Communications
Blair Cerny - Senior Visual Designer, Integrated Marketing Communications
Leo Burnett Chicago
Brian Shembeda, EVP Creative Director
Jeff Candido, SVP Creative Director
Brian Siedband, SVP Creative Director
Gordy Sang, SVP Creative Director
Alex Fuller, SVP/Design Director
Denis Giroux, SVP/Executive Producer
Juan Woodbury, SVP/Executive Producer
Peggy Walter, VP Celebrity Services Director
Donna Varichak, VP/Director Print Production
Chris Totzke, Associate Producer
Debbie Myszynski, EVP Business Leadership
Andi Kaufman, Senior Account Executive
Arushi Kumar, Assistant Account Executive
Eric Holubow, VP Strategy Director
Publicis Sapient
Amanda Mearsheimer, Creative Director
Kat Hale, Senior Art Director
Blase Mnich, Senior Copywriter
Emilie Johnson, Copywriter
Liz Mamey, Art Director
MSL Chicago
Lynsey Elve, Senior Vice President
Michael Cowen, Senior Account Supervisor
Lily Merritt, Account Supervisor
Adam Ouellet, Senior Account Executive
