iCrossing’s seasonal sarnies' taste test returns to reveal its favourite

Pret a Manger’s Christmas sandwich has triumphed yet again for a second year running in a battle of the Christmas sandwiches conducted by the team at digital marketing agency iCrossing.

Team members including managing director Claire Paterson, account director Jack Petchey and chief growth officer Phil Burgess were filmed sampling four pre-packaged sandwiches in a blind taste test, all bought in close vicinity to their new office within House of Hearst in London’s famous Leicester Square. In addition to Pret, sandwiches were purchased at M&S, Sainsbury’s and Boots, with the offering from M&S (a client of iCrossing’s) securing the runner-up position in the final rankings.

Explaining the motivations behind the video, Yvonne Quinn of iCrossing’s marketing team said: “This taste test has become an annual tradition now for our team at iCrossing. It’s a fun way for us to engage indirectly with brands and showcase our fun office culture and agency personality at the same time. Plus, our team are always ravenous for treats after all their hard work in the lead up to Black Friday.

“iCrossing is a marketing agency for the modern world, so being current and understanding what's on people's mind is key. We spotted a gap in the social stratosphere that no other agency had covered, and we thought, let's do it! Pulling this together took grit, creativity and determination to bring you the facts, but it was also lots of fun and we’re pretty pleased with the results.”

iCrossing works with clients including M&S, L’Oréal, Barclays, Virgin Experience Days and Pfizer.

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