Google is the most recommended brand in India, says YouGov BrandIndex
Google powers ahead of WhatsApp and MakeMyTrip to remain the most recommended brand by consumers in India, for the second time in a row, according to YouGov BrandIndex 2018.
Google is the most recommended brand in India, says YouGov BrandIndex / Google
Airbnb, YouTube and Swiggy occupied the fourth, fifth and sixth spot respectively. Metro, Amazon, Marriott and Hyatt were ranked at seventh, eighth, ninth and tenth position respectively.
YouTube, Metro Rail and Marriott saw a decline in their ranks this year, moving down to number five, seven and nine, respectively. While Facebook has lost its position in the rankings this year, Hyatt remains at the same spot this year as well.
For the Advocacy Rankings, BrandIndex, considered how much current and former customers endorsed brands over the past year by asking respondents, "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?”
Deepa Bhatia, general manager, YouGov India, said: "YouGov BrandIndex Advocacy Rankings reveal brands that have made a significant impression on consumers, enough for them to endorse the brand to others. In the current digital world, it is no surprise that three out of the top five are technology brands.
"A recommendation from friend or family provides a very valuable testament for a brand. The top ten brands have managed to deliver positive experiences and have succeeded in building strong advocacy among their customers in India.”