The Drum Recommends: Commended - Cogent raises awareness for Pet Head with Fresh & Fruity campaign
This week The Drum Recommends: Commended is highlighting Cogent's work in Fresh & Fruity work for Pet Head.
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To increase awareness of Pet Head products, to help drive sales.
The Pet Head grooming range is owned in the UK by The Company of Animals. With Pet Head a relatively recent addition to their product portfolio, The Company of Animals wanted to build awareness beyond its existing loyal customer base and ultimately drive sales, on a modest budget.
In the absence of smell-o-vision, our aim was to make it feel like you could smell the delicious scents of Pet Head products through the screen. We created ‘Fresh & Fruity’, a campaign designed to heighten the senses, and to ‘stop the scroll’ on social channels where the campaign rolled out. A series of eye-catching videos showcased the Pet Head product range, featuring some furry friends who are transformed by Pet Head products from mucky pups to pampered pooches.
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67% increase in sales YOY.
A combined reach of 3.5 million people on Facebook and Instagram.
6.7 million views combined.