From today (17 July), The Drum’s intermediary, The Recommended Agency Register (RAR) will become The Drum Recommends, a resource that will use the knowledge and insight of the publication and the reviews of brands to help source new business for agencies.
The RAR will alter its name after more than 10 years in operation in order to closer align with its parent brand, The Drum, but it will continue to pair the best agencies with brands looking for a new partner.
The Drum Recommends is an online platform created to help brands who want to find the best agency partner by reducing uncertainty and 'providing comprehensive and trusted data to make the right decision, first time.
The rebrand will run across the website, social media and all related brand communications.
Using a trusted performance-based ratings system, the platform simplifies the search and selection process from shortlisting right through to pitch management.
Diane Young, chief executive of The Drum, commented: “In this age of crowd-sourced information and buying decisions being influenced by ratings, The Drum Recommends is here to help buyers of marketing services to make better decisions based on evidence. With over 60,000 ratings of agencies by brands in our system, we are able to give unrivalled insight into what it is really like to work with agencies and where their true strengths lie. In the future we aim to include other indicators in our system to make our recommendations even more robust. Buyers can now rate other services like marketing and advertising tech on our platform in acknowledgement of how spend is shifting, and as we build up the bank of information on these kinds of services, our ability to help with buying decisions will increase.”
The Drum Recommends vision is to create a full-service platform for brands, where they can source and select all types of marketing, media and advertising services in one place.
The rebrand aligns closely to the rebrand of The Drum which was unveiled in June and created by NB Studios alongside a new consistent design for all of the publications award schemes.