6 steps for planning your 2019 Black Friday strategy

By The Drum | Editorial

November 6, 2018 | 3 min read

Black Friday is one of the biggest days of the year for retailers. Brands from luxe to high street slash their prices to try and entice shoppers looking to grab a bargain in the weeks before Christmas, with the scenes tending to create front page news as people fight over the best deals.

Sale sign

Black Friday strategy

What started in the U.S as a day of Christmas shopping after Thanksgiving, has turned into a global phenomenon, with many other countries participating in 24 hours – or in some cases a whole weekend - of frantic bargain-hunting.

On December 5th, The Drum & Pi Datametrics brought together industry experts to recap on the winners and losers from Black Friday 2018.

In this session Jon Earnshaw, CTO at Pi Datametrics and a guest speaker explored:

• The top performers on the day

• Online growth of Black Friday 2018

• The top searches of the day

• The search landscape composition every two hours, on the day

• The 6 steps to a successful Black Friday strategy in 2019

Click here to watch the webinar on demand.


Content created with:

Pi Datametrics

Put search data at the core of your digital strategy. With more access, more data and more value from Pi's content marketing platform. 

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +