Upstart estate agency Yopa has partnered with Mother as its new creative agency in order to develop creative positioning and a new campaign for the brand next year.
Yopa chief marketing officer Pip Heywood, commented: “Yopa was born out of innovation and we are very proud of our credentials as a successful disruptor in the estate agency space. As such, the appointment of Mother, a recognised disruptor within its own field, as our creative partner dovetails our existing work; challenging industry norms and promoting change in favour of customers.”
Katie Mackay-Sinclair, partner at Mother added: “Mother and Pip have a great track record. We’re delighted to get the band back together on such a brilliant brand with such a lot of potential. It really is time to bring Yopa’s brand purpose and unswerving commitment to customer service to the masses.”
Yopa differentiates itself by shedding the expense of a High Street bricks and mortar presence in order to focus on its digital business and 'no sale, no fee' proposition.