Yopa tasks Mother with topping marathon Mo Farah creative

Upstart estate agency Yopa has partnered with Mother as its new creative agency in order to develop creative positioning and a new campaign for the brand next year.

Yopa is best known for recruiting Olympic gold medalist Mo Farah for its current campaign, conceived by Lucky Generals, which has aided its rise to become the UK’s eighth largest estate agency brand.

Yopa chief marketing officer Pip Heywood, commented: “Yopa was born out of innovation and we are very proud of our credentials as a successful disruptor in the estate agency space. As such, the appointment of Mother, a recognised disruptor within its own field, as our creative partner dovetails our existing work; challenging industry norms and promoting change in favour of customers.”

Katie Mackay-Sinclair, partner at Mother added: “Mother and Pip have a great track record. We’re delighted to get the band back together on such a brilliant brand with such a lot of potential. It really is time to bring Yopa’s brand purpose and unswerving commitment to customer service to the masses.”

Yopa differentiates itself by shedding the expense of a High Street bricks and mortar presence in order to focus on its digital business and 'no sale, no fee' proposition.