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Yopa: Seriously, Why Not? by Lucky Generals

Client: Yopa
Date: Feb 2018
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Lucky Generals have created a series of new TV, radio and print ads to support the launch of Yopa’s new ‘No Sale, No Fee’ home-selling option. The creative is a continuation of the ‘Seriously, Why Not?’ campaign, which the agency introduced last September.

In a conventional testimonial style, the campaign introduces some amusing characters that list all of the powerful reasons why you would use Yopa to sell your home. The protagonists then reveal the ridiculous reason why they can’t actually use Yopa - one man’s house is revealed to be in his fantasy VR world, and in another, a family is stuck in a cliché sitcom set. The campaign line then asks: 'Seriously, why not?'

The creative launches today with the new national TV, national radio and national print going live. All the voiceovers are courtesy of Yopa brand ambassador Julian Barratt of 'The Mighty Boosh' fame.

Credits

Brand: Yopa

Creative agency: Lucky Generals

Media agency: The Specialist Works

Director: The Perlorian Brothers

Production company: MJZ

Production company producer: Fraser Lawson

Editing house/editor: Julian Tranquille at Cut & Run

Post-production: Freefolk

Sound design: Sam Robson

Audio Post-Production: 750 mph

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