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Creative Preacher News

Reese Witherspoon plays perky bestie and gift giver in Crate and Barrel holiday spots


By Kyle O'Brien | Creative Works Editor

October 25, 2018 | 2 min read

Reese Witherspoon has no problem being the smiling face on screen, and she does that to refined perfection in the latest campaign for Crate and Barrel, where she makes the case as to why you should be her best friend.

Reese Witherspoon

Reese Witherspoon for Crate and Barrel

The spots see Witherspoon continue in her role as the brand ambassador for the high-end home goods retailer, but instead of playing a perfect holiday party host as she previously did, she is now a master of gift suggestions in the new spots by Preacher. Stating that, if the viewer met her they would become best friends, she launches into a list of items she would buy for her bestie at Crate and Barrel.

Witherspoon’s suggestions cross over to the retailer’s website, where she continues to find the perfect gifts, with pictures and explanations.

Austin creative shop, Preacher, devised the spots, as well as a series of clips across social coined ‘Reese Reacts’ where the actress gives viewers a lesson in how to pull off award-worthy reactions for all of the great (and possibly not so great) gifts you’ll receive this year.

“We had a new challenge this holiday. For the past couple years, we've shown Crate and Barrel as the must-stop shop for those hosting holiday get-togethers. This year, however, was all about positioning Crate and Barrel as a destination for great gifts,” said Greg Hunter, creative director/copywriter, at Preacher.

See the spots by clicking on the Creative Works box below.

Crate and Barrel: Besties to Be by Preacher

By Crate and Barrel

Overall Rating 5/5

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