Crate and Barrel: Besties to Be by Preacher
Reese Witherspoon has no problem being the smiling face on screen, and she does that to refined perfection in the latest spots for Crate and Barrel, where she makes a case for being her friend.
Witherspoon continues her role as the brand ambassador for the high-end home goods retailer, but instead of playing a perfect holiday party host as she previously did, she is a master gift suggestor in the new spots by Preacher. Stating that, if the viewer met her they would become best friends, she launches into a list of items she would buy for her bestie at Crate and Barrel.
Witherspoon’s suggestions cross over to the retailer’s website, where she continues to find the perfect gifts, with pictures and explanations.
Austin creative shop, Preacher, created the spots, as well as a series of clips across social coined ‘Reese Reacts’ where the actress gives viewers a lesson in how to pull off award-worthy reactions for all of the great (and possibly not so great) gifts people will receive this year.
Client: Crate and Barrel
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Executive Producer: Stacey Higgins
Producer: Jill Silberstein
Brand Director: Stephanie Smith
Business Affairs: Miiko Martin
CD/CW: Greg Hunter
CD/AD: Kellyn Blount
ACD: Jimmie Blount
Sr. Copywriter: Joe Hartley
Production Company: Bob Industries
Director: Kim Nguyen
Executive Producer: TK Knowles + John O’Grady
Line Producer: Michelle Everhart-Powers
DP: Maryse Alberti
Production Designer: Brian Branstetter
Edit House: Cut and Run
Executive Producer: Bebe Baldwin
Producer: Cecelia Melton
Editor: Frank Effron
Assistant Editor: Nick Kondylas
Mix: Stuck On On
Flame Artist: Nick Smith @ Finland Finish
Colorist: Tim Masick @ CO3