Agency: Preacher
Date: Oct 2018
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Reese Witherspoon has no problem being the smiling face on screen, and she does that to refined perfection in the latest spots for Crate and Barrel, where she makes a case for being her friend.

Witherspoon continues her role as the brand ambassador for the high-end home goods retailer, but instead of playing a perfect holiday party host as she previously did, she is a master gift suggestor in the new spots by Preacher. Stating that, if the viewer met her they would become best friends, she launches into a list of items she would buy for her bestie at Crate and Barrel.

Witherspoon’s suggestions cross over to the retailer’s website, where she continues to find the perfect gifts, with pictures and explanations.

Austin creative shop, Preacher, created the spots, as well as a series of clips across social coined ‘Reese Reacts’ where the actress gives viewers a lesson in how to pull off award-worthy reactions for all of the great (and possibly not so great) gifts people will receive this year.


Client: Crate and Barrel

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Executive Producer: Stacey Higgins

Producer: Jill Silberstein

Brand Director: Stephanie Smith

Business Affairs: Miiko Martin

CD/CW: Greg Hunter

CD/AD: Kellyn Blount

ACD: Jimmie Blount

Sr. Copywriter: Joe Hartley

Production Company: Bob Industries

Director: Kim Nguyen

Executive Producer: TK Knowles + John O’Grady

Line Producer: Michelle Everhart-Powers

DP: Maryse Alberti

Production Designer: Brian Branstetter

Edit House: Cut and Run

Executive Producer: Bebe Baldwin

Producer: Cecelia Melton

Editor: Frank Effron

Assistant Editor: Nick Kondylas

Mix: Stuck On On

Music: Human

Flame Artist: Nick Smith @ Finland Finish

Colorist: Tim Masick @ CO3