Reese Witherspoon is the new brand ambassador for high-end home goods retailer Crate and Barrel, featuring as a perfect holiday party host in a new spot by Preacher.
Titled ‘Make this Season Merry and Just Right,’ the campaign features Witherspoon entertaining friends and family at home, accompanied by her favorite Crate and Barrel products in an immaculately decorated home. As the guests comment on her taste and décor, the video cuts away to her learning how to do the things that make the place so nice.
First, she’s seen hot gluing decorative popcorn to her fingers, then trying out 37 styles of cranberry sauce, and then having to extinguish a fire after practicing a flaming cocktail.
All the while, Witherspoon is using Crate and Barrel plates, glasses, decorations and other goods.
The TV spots will run nationally in 30- and 15-second cut-downs, as well as online across multiple digital and social platforms. The work will be airing throughout the end of the year.
The partnership will also incorporate co-designed products with her lifestyle and fashion brand, Draper James. Crate and Barrel will be highlighting select gifts from Draper James both in-store and online this holiday season, but for the longer-term will be releasing co-designed spring and summer collections with Draper James starting in 2018.
The campaign falls under Crate and Barrel’s broader ‘Welcome Life In’ platform, encapsulating the belief that life is best lived in when it’s thoughtfully designed and shared with family and friends.