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22 - 26 March

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US Creative Work of the Week: Wongdoody shows that girls can be anything they want to be

Girls Will Be campaign empowers girls to be what they want

International Day of the Girl is a youth-led movement fighting for gender justice and youth rights. To give girls everywhere examples of positive power, creative agency Wongdoody and its in-house marketing consultancy, June Cleaver Is Dead (JCID) teamed with global network for women SheSays for a campaign that asked: 'Boys will be boys, and girls will be _____?'

The video stars girls from all walks of life, proudly stating what they think they will be: champions, scientists, mathematicians, pretty, strong, amazing, and even weird. In a world where girls and women are constantly told who, what and how to be, this video empowers girls to be whatever they want to be. Fun animations highlight the words of the girls, transforming them into the positions they aspire to in life.

The video closes with a call to share the girls and women who inspire, with the hashtags #girlswillbe and #dayofthegirl.

For its positive messaging and age-appropriate role models, The Drum’s readers voted the spot the US Creative Work of the Week.

To view the video, please click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

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