George Clooney steps out of the big screen, literally, in his latest quest to find a good cup of Nespresso as its brand ambassador, and he does so despite the protestations of his on-screen queen, Natalie Dormer.
The new spot for the coffee brand, ‘The Quest,’ finds Clooney suited in full armor, having just slayed a dragon as he comes to meet the queen, played by Dormer. As she asks what he desires for saving the kingdom, he looks out at the audience, then steps off the screen into the theater, to a bewildered and slightly miffed queen.
As the familiar strains of Peter Gabriel’s ‘Solsbury Hill’ play, Clooney sets off on his coffee quest. He’s seen coming out of a subway stop, with a billboard of himself drinking Nespresso, then wandering the streets, riding double-decker tour buses and finally finding a Nespresso shop to sate his desire.
Clooney and Dormer are featured in the largest global Nespresso campaign to date, by McCann, launching in more than 30 countries.
“I’ve been working with Nespresso for many years and I’m thrilled to be back on set. This time I get to work with the very talented Natalie Dormer and live out my fantasy of playing the role of a medieval knight,” said Clooney in a release.
Added Dormer: “I’m a big Nespresso fan, and my family thinks it is very apt I am doing this commercial. Working with George Clooney – what a dream come true! He is such a joy and he’s so funny. I’ve been enjoying his work for years, so finally getting to meet and work with him was fantastic.”
Having worked with Nespresso since 2006, Clooney is now synonymous with the brand and his passion for sustainability makes him a true partner. His continued support highlights Nespresso’s dedication to sustainability, recycling and commitment to high quality coffee. The company is steadfast in its work to make recycling accessible and encourage participation in its recycling program, largely supported by Clooney, who said: “Younger generations are now very invested in recycling, and as a whole, we are much more aware of our consumption. It’s important for companies to drive innovation to safeguard our planet’s future. Nespresso has really made it as easy as possible to recycle and I’m very happy and very proud to work for the company because of that.”
The campaign features a number of assets, including a 30-second film, ‘Really, George?’ starring many of the people responsible for the vital work at every stage of the coffee growing process, from an agronomist and coffee farmer through to a country manager from Technoserve and Nespresso coffee experts.
Each individual’s story and personal quest can be discovered through interviews available on the Nespresso website and social channels.