Nespresso fuels George Clooney’s trip through classic movie scenes
Viewers take a nostalgia trip down some classic movies, whereupon Clooney is injected into the proceedings.
The work from McCann New York implements more references than you can shake a stick at, but featured are Kermit the Frog and Fozzie Bear, Andy Garcia, Burt Reynolds, Peter Fonda, Psycho’s Janet Leigh and a high-octane race from the movie Seabiscuit.
The minute-long slot sees concludes with Clooney’s efforts being nulled by Andy Garcia’s Nespresso machine, which he trekked to Clooney's rained-out movie set.
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The ‘Comin’ Home’ campaign celebrates movie history, and some coffee-fuelled stars to light up the big screen.
Guillaume Le Cunff, president, Nespresso USA, said: “After the success and positive response to our first US brand campaign with George Clooney, we are excited to launch our newest approach with our dedicated brand ambassador.
“George Clooney has been a wonderful partner for many years, in the US and globally, bringing the Nespresso brand essence to life in many ways – certainly through his entertaining advertisements but also through his work with the Nespresso Sustainability Advisory Board, championing our commitment to farmers and providing high quality, sustainable coffee to coffee lovers around the world.”
Clooney reflected on his 12 years as an ambassador for the brand: “This campaign has been one of the most fun and imaginative to date – I love classic Hollywood and a cameo appearance in these famous movies has been one of my favorite roles.
“My work with Nespresso has become something of a passion and reaches far beyond advertisements. First and foremost, I love the product. Second, I really love what they stand for. We have a shared commitment to further sustainable global coffee farming practices in order to support farmers and their families, and protect the environment while delivering a high quality, great cup of coffee.”