Nespresso: The Quest by McCann

Agency: McCann
Client: Nespresso
Date: Oct 2018
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George Clooney steps out of the big screen, literally, in his latest quest to find a good cup of Nespresso as its brand ambassador, and he does so despite the protestations of his on-screen queen, Natalie Dormer.

The new spot for the coffee brand, ‘The Quest,’ finds Clooney suited in full armor, having just slayed a dragon as he comes to meet the queen, played by Dormer. As she asks what he desires for saving the kingdom, he looks out at the audience, then steps off the screen into the theater, to a bewildered and slightly miffed queen.

As the familiar strains of Peter Gabriel’s ‘Solsbury Hill’ play, Clooney sets off on his coffee quest. He’s seen coming out of a subway stop, with a billboard of himself drinking Nespresso, then wandering the streets, riding double-decker tour buses and finally finding a Nespresso shot to sate his desire.

Clooney and Dormer are featured in the largest global Nespresso campaign to date, launching in more than 30 countries.

Credits

McCann:

North America Chief Creative Officer, Eric Silver

Co-Chief Creative Officer, Tom Murphy

Co-Chief Creative Officer, Sean Bryan

Executive Creative Director, Larry Platt

Executive Creative Director, Daniel Rodriguez

Creative Director, Carlos Wigle

Creative Director, Scott Cooney

Art Director, Sanay Lemus (Social Assets)

Copywriter, Kinzie Buckley (Social Assets)

Senior Copywriter, Meredith Young (Web and Print Assets)

Senior Art Director, Stephanie Del Rosal (Web and Print Assets)

Art Director, Francisco Valenzuela Barrera

Director of Broadcast Production, Danielle Korn

Executive Producer, Kathy Love

Integrated Producer, Wendy Leahy

Group Account Director, Amber Greenwalt

Assistant Account Executive, Noah Helgenberg

Strategy Director, Anna Andreis

Strategist, Nina Kosoff

Project Manager, Ethel Jones

Production:

Untitled INC

Director, Grant Heslov

Co-Founder/Executive Producer, James Evans

Director of Photography, Phendon Papamichael

Line Producer, Carr Donald

Beware Doll

Photographer/Director, Sam Jones

Director of Photography, Nicole Whitaker

BigSky Edit

Editor, Chris Franklin

Executive Producer, Sarah Van Tassel

Producer, Ali Corsi

Visual Effects Supervisor/Artist, Ryan Sears

Nespresso HQ:

Chief Marketing Officer, Alfonso Gonzalez

Head of Brand Identity, Anna Lundström

Global Communications Project Manager, Sarah Sauder

Global Communications Project Manager, Krisztina Palmai

Brand PR Specialist, Rebecca Johnston

Nespresso US:

President & CEO Nespresso USA, Guillaume Le Cunff

Vice President of Marketing, Davide Moro

Director of Marketing, Justin DeGeorge

PR & Corporate Communications, Katerina Wos

Overall Rating
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Overall Rating
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