Nespresso: advert-body-2 by McCann
- Location:
George Clooney steps out of the big screen, literally, in his latest quest to find a good cup of Nespresso as its brand ambassador, and he does so despite the protestations of his on-screen queen, Natalie Dormer.
The new spot for the coffee brand, ‘The Quest,’ finds Clooney suited in full armor, having just slayed a dragon as he comes to meet the queen, played by Dormer. As she asks what he desires for saving the kingdom, he looks out at the audience, then steps off the screen into the theater, to a bewildered and slightly miffed queen.
As the familiar strains of Peter Gabriel’s ‘Solsbury Hill’ play, Clooney sets off on his coffee quest. He’s seen coming out of a subway stop, with a billboard of himself drinking Nespresso, then wandering the streets, riding double-decker tour buses and finally finding a Nespresso shot to sate his desire.
Clooney and Dormer are featured in the largest global Nespresso campaign to date, launching in more than 30 countries.
Credits
McCann:
North America Chief Creative Officer, Eric Silver
Co-Chief Creative Officer, Tom Murphy
Co-Chief Creative Officer, Sean Bryan
Executive Creative Director, Larry Platt
Executive Creative Director, Daniel Rodriguez
Creative Director, Carlos Wigle
Creative Director, Scott Cooney
Art Director, Sanay Lemus (Social Assets)
Copywriter, Kinzie Buckley (Social Assets)
Senior Copywriter, Meredith Young (Web and Print Assets)
Senior Art Director, Stephanie Del Rosal (Web and Print Assets)
Art Director, Francisco Valenzuela Barrera
Director of Broadcast Production, Danielle Korn
Executive Producer, Kathy Love
Integrated Producer, Wendy Leahy
Group Account Director, Amber Greenwalt
Assistant Account Executive, Noah Helgenberg
Strategy Director, Anna Andreis
Strategist, Nina Kosoff
Project Manager, Ethel Jones
Production:
Untitled INC
Director, Grant Heslov
Co-Founder/Executive Producer, James Evans
Director of Photography, Phendon Papamichael
Line Producer, Carr Donald
Beware Doll
Photographer/Director, Sam Jones
Director of Photography, Nicole Whitaker
BigSky Edit
Editor, Chris Franklin
Executive Producer, Sarah Van Tassel
Producer, Ali Corsi
Visual Effects Supervisor/Artist, Ryan Sears
Nespresso HQ:
Chief Marketing Officer, Alfonso Gonzalez
Head of Brand Identity, Anna Lundström
Global Communications Project Manager, Sarah Sauder
Global Communications Project Manager, Krisztina Palmai
Brand PR Specialist, Rebecca Johnston
Nespresso US:
President & CEO Nespresso USA, Guillaume Le Cunff
Vice President of Marketing, Davide Moro
Director of Marketing, Justin DeGeorge
PR & Corporate Communications, Katerina Wos
