Amazon celebrates binge watching in first campaign with Droga5 London

By Andrew Blustein | Reporter

Amazon

|

Creative Works article

October 10, 2018 | 1 min read

We all know the ills of binge eating and drinking, but Amazon wants to show you the benefits of binge watching.

Droga5 London's first advertising campaign with Amazon Prime Video features a series of four 60-second films capturing individuals' unexpected growth after diving into the storylines of their favorite shows. Each spot ends with the tagline: \Great shows stay with you'.

“The culture of binge watching makes it so that we get to know characters a lot faster and with greater intensity than ever before," says David Kolbusz, chief creative officer at Droga5 London. "The closer you feel to a character, the more of their quirks and eccentricities you adopt in the wake of watching. We wanted to make a campaign that reflected that reality in an entertaining way.”

The shorts will run in the UK and Germany and drive awareness for show like 'Vikings,' 'Lucifer,' 'Outlander,' and 'Jack Ryan.' For example, the latter depicts your average couch potato transforming into a superhero dad thanks to the show's captivating characters.

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Amazon Prime: Great Shows Stay With You by Droga5 London

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Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print, digital and social, experiential and out-of-home.

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