In it's first partnership with Amazon Prime Video, Droga5 London is letting binge watchers now that "great shows stay with you."
"The culture of binge watching makes it so that we get to know characters a lot faster and with greater intensity than ever before," says David Kolbusz, chief creative officer at Droga5 London. "We wanted to make a campaign that reflected that reality in an entertaining way.”
The advertising campaign is comprised of a series of four 60-second films that share the stories of people reaping the unexpected benefits of diving into the storylines of their favorite shows and characters. The spots will run in the UK and Germany.