Amazon opens physical store stocking 4-star rated products

Amazon gets physical for popular product sales

Amazon is seeking out fresh growth with the opening of a bricks and mortar store that will be dedicated to selling its highest rated products.

Dubbed 'Amazon 4-star', it will sell a mix of electronics, kitchenware, toys, books and other miscellaneous goods which have attained a customer satisfaction rating of at least four stars and which are offered by a top seller or are new and popular.

In an effort to tie-in with the digital realm each item displayed in store will carry its own digital tag displaying the list price, star rating and volume of reviews received.

An exclusive Prime-only price will also be offered for subscribers.

Describing its intent behind the new venture Amazon said the store was "a direct reflection of our customers — what they’re buying and what they’re loving."

While being the first of its kind, Amazon has previously experimented with physical stores, opening around 12 bookstores earlier this year and establishing its own convenience store chain in native Seattle.

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