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Filestack builds enterprise credentials with TINT acquisition

By John Glenday | Reporter

September 18, 2018 | 3 min read

Digital content platform Filestack has struck a deal to acquire user generated content specialists TINT in a deal aimed at broadening its appeal to the enterprise market.

Filestack specialises in offering developers a customised interface or API with which to manage their digital content, growing to power over 100,000 sites and applications, processing over a billion images, videos and documents.

Filestack

Filestack builds enterprise credentials with TINT acquisition

Into this world comes TINT which brings its own unique skillset to the mix via customer-generated content to boost brand engagement and strengthen customer loyalty, an approach already embraced by over 5,000 brands including United Nations, Krispy Kreme and Nestle.

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Sameer Kamat, CEO of Filestack, commented: “To truly delight customers, content must be managed and curated. Unfettered and unmanaged access to content, especially user generated content, is a sure shot way for a brand to disengage their users. With Filestack’s machine learning powered content curation APIs powering the TINT platform, brands will be able to engage with their customers in a more authentic and richer way then ever before.”

Tim Sae Koo, founder and CEO of TINT, added: “The combination of TINT with Filestack is super exciting as both companies hyper focus on delivering curated content experiences for businesses and world class brands. TINT’s speciality is its user- generated content aggregation, curation, and delivery mechanisms, which are powered by Filestack’s Digital Content Platform.”

By marrying their respective strengths Filestack aspires to transform itself into an end-to-end digital content curation platform.

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