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user generated content

Latest marketing and advertising news for user generated content, including insights and opinions.

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After hitting 500m users, TikTok plots its monetisation strategy

18 December 2018

Tongal and Wattpad join with SyFy to develop pilot for viral hit powered by user input

Bacardi makes IGTV debut with real-time direction from fans and slick moves by Les Twins

Copa90 announces partnership with MLS marketing arm Soccer United Marketing

22 February 2018

The Drum Network

Lights by Tena launches My Pelvic Floor Fitness app with social campaign

22 January 2018

Advertisement Feature

What brand authenticity means in an age of user-generated content: 5 key takeaways

21 November 2017

Ancestry CMO Vineet Mehra on culture, connectedness and activism marketing

The 10 best Super Bowl ad gimmicks in modern history

28 January 2017

The Drum Network

CarAdvice.com appoints Else to help push content and debate

14 November 2016

Samsung: ‘The future of VR is about playing back your own life not visiting an app store’

Trinity Mirror's local newspaper arm to rely on more user generated content following job cuts

09 February 2016

TV Year in Review: Jason George, CEO of Telescope

22 December 2015

GoPro launches subscription-based video library for advertisers

Sky Sports to put content from fans in TV ad for the first time in Ashes cricket push

Agency models no longer meeting client creative needs, says former Grey chairman David Alberts

In-home retail: How Made.com and other retailers are boosting customer experience using social...

26 November 2014

Advertisement Feature

Retail & e-commerce: Why forward-thinking retail brands are focusing on personalisation, user...

10 September 2014