NTUC Income, R3, Mediacorp & Dentsu Aegis discuss 'brand confidence' at DTAs breakfast panel next week
To mark the judging day for The Drum’s Digital Trading Awards APAC next week, a line up of experts from across the marketing spectrum are set to debate how the industry can grow brand confidence in digital.
The Digital Trading Awards APAC breakfast panel is next week
NTUC Income Digital Transformation Office vice president and head, digital business Jennifer Villalobos and R3’s co-founder and principal Shufen Goh join Sonal Patel, president of programmatic services (Asia Pacific) at Dentsu Aegis Network and Jenni Chase, head of sales at Mediacorp on the stage next Wednesday 12 September.
To secure your place for the breakfast event sign up via the link here.
The event, which is free to attend and takes place in Singapore, debates the topic of this year’s awards - brand confidence. The panel will aim to look into whether brands are losing confidence in digital, as a focus is put on transparency, brand safety and trust. If the panel decides confidence has been lost, we'll also be discussing how the industry can come together to increase confidence, success and, ultimately, investment once again.
Speaking on the topic of brand confidence, Niall Hogan, Integral Ad Science's (IAS) managing director, Southeast Asia said everyone needs to play a bigger role in redefining best practise for digital trading. While a cross section of the judges, including Fox Sports, GroupM, RedDoorz, MMA and Iponweb, highlighted discussed mistrust in the supply chain, building trusted relationships and making sure the creative and media ties up truly.
Later in the day the judges will be meeting to decide who will win in this year’s awards ceremony, which takes place on Friday 12 October. You can meet some of this year’s judging panel here.
Dentsu Aegis Network are partners of the awards with Integral Ad Science, Google and Bloomberg Media Group as sponsors.