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Dentsu and Mediacorp to discuss brand confidence at The DTAs APAC awards workshop


By Charlotte McEleny, Asia Editor

August 16, 2018 | 2 min read

Dentsu Aegis Networks and Mediacorp are set to take the stage for a panel next month on the topic of brand confidence in digital and programmatic.


Last year's DTA APAC breakfast looked at transparency and clarity

The breakfast event is part of the programme for the Digital Trading Awards APAC 2018, which has chosen the theme of brand confidence.

The first speakers announced for the event are Sonal Patel, president of programmatic services (Asia Pacific) at Dentsu Aegis Network and Jenni Chase, head of sales at Mediacorp, some of whom are also judging the awards later that day.

The event will aim to look into whether brands are losing confidence in digital, as a focus is put on transparency, brand safety and trust. If they are, we’ll also be looking to see how the industry can come together to increase confidence, success and, ultimately, investment once again.

To secure your place for the breakfast event sign up via the link here. There is also still time to enter the awards, to find out how to enter, download the entry pack here.

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