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Halifax calls in the Ghostbusters for contactless ad

Who ya gonna call? Well Halifax hopes it’s them by turning to comedy horror classic Ghostbusters for its latest pop culture-heavy campaign.

The latest ad from Adam&Eve/DBB, which follows the likes of The Flintstones and Top Cat in the series, uses footage from the 1984 classic starring Bill Murray, Dan Aykroyd and the Stay Puft Marshmallow Man to promote the brand's Visa debit cards.

The ad, which like the previous Wizard of Oz campaign features characters superimposed into clips from the movie, premiered on Channel 4 last night (12 August).

Characters from the franchise will also appear across branches, outdoor, radio, press and social media.

Catherine Kehoe, managing director, brands and marketing for parent company Lloyds Banking Group, said: “Following the success of our Wizard of Oz commercial, we are once again delving into the world of film classics – this time the iconic 1984 hit Ghostbusters.

"As a straightforward bank, we keep things simple, so seeing Greg show Dan Ackroyd and Harold Ramis just how easy it is for our current account customers to pay with Visa contactless."

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