Halifax: advert-body-1 by Adam&EveDDB
- Location:
Halifax turns to the comedy horror classic Ghostbusters for its latest pop culture-heavy campaign.
The ad from adam&eveDBB, which follows the likes of Yogi Bear, The Flintstones and Top Cat in the series, uses footage from the 1984 classic starring Bill Murray, Dan Aykroyd and the Stay Puft Marshmallow Man, promotes the bank's new contactless Visa debit cards on offer.
The spot, which like the previous Wizard of Oz campaign, features characters superimposed into clips from the move, premiered on Channel 4. Characters from the franchise will also appear across branches, outdoor, radio, press and social media.
Credits
Client: Tim Male (head of marketing), Jen Jordan (senior marketing manager), Halifax
Group executive creative director: Ben Tollett
Chief creative officer: Richard Brim
Creative directors: Ted Heath, Paul Angus
Agency producer: Jimena Seoane
Planners: David Golding, Henry Kozak, John Blight
CEO: Mat Goff
Managing partner: Mike Stern
Account director: Sam Geuter
Account manager: Ross Keane
Account manager: Rosa Aaronovitch
Designer/Typographer: Olly Watts
Media agency: Greenhouse GroupM
Media planners: Dan Renirie, Divine Noelie, James Beesley
Production company: Another Film Company
Director: Declan Lowney
Producer: Simon Monhemius
Production Manager: Harriet Staples
DOP: Ray Coates
Production Designer: Olly Williams
Edit House: Stitch Editing
Editor: Leo King
Post production: The Mill
Executive producer: Alex Fitzgerald
Producer: Imogen Pai
Creative director: Andrew Wood (Barnsley)
Lead compositor: Andrew Wood (Barnsley)
Compositor: Ed Poulson
Colourist: David Ludlam
Audio post production: 750mph
Engineer: Sam Ashwell
Film IP, Talent & Music Clearance: Greenlight
