TBWA\Manchester aim high with University of Leicester brand campaign

TBWA\Manchester is championing the University of Leicester’s space links with a new brand campaign highlighting the university's research role.

Designed to attract ambitious students, the campaign shows that the sky isn’t the limit for those seeking to forge a career in Britain’s burgeoning space industries.

Lisa Nichols, executive creative director at TBWA\Manchester said: “The University of Leicester has a great history of providing unique advantages and industry links that other universities can’t offer. It’s given us the opportunity to create some fantastic work for them based around their links to space technology, space sciences and other distinctive academic courses.”

Georgina Kelly, group marketing director, University of Leicester added: “This campaign proposition elevates the University with a strong metaphor ‘Launch yourself’, which reflects our expertise and strengths. The campaign is also easily understood and brilliantly executed by the team at TBWA\Manchester.”

The campaign features across TV, cinema, digital display and the national press just as Donald Trump champions his own 'Space Force'.

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