Swimwear line Chromat helps redefine ideal of swimsuit models
Swimwear line Chromat is redefining what swimwear means to wearers, changing what is often a sore spot for many into an empowering symbol for progressive ideals, and it's featuring a bold array of models in its latest campaign.
Chromat
The brand, known for its inclusive ethos, has launched its 'Pool Rules' campaign, created in partnership with WPP-owned creative agency Berlin Cameron, to redefine the typical ‘pool rules’ and make mass representation a new summer standard, with self-love, boldness and acceptance in mind.
The ‘Pool Rules’ campaign features all types of women and femme bodies, from black-queer-trans Ericka Hart to amputee model Mama Cax and plus-sized model Emme. All sport their smartly designed suits with confidence in a video that shows them in an out of the pool over the song 'Revolution (Girls In The Yard Intro) by Bosco and Speakerfoxx.
The ‘Pool Rules’ include: “intolerance not tolerated,” “scars and stretch marks welcome,” “celebrate cellulite” and “unrestricted LGBTQA+ PDA.”
The Pool Rules campaign was concepted by Berlin Cameron under the Girl Brands Do It Better division and is distributed digitally through Quantcast. The campaign was shot at the Astoria Park Pool and features models and industry changemakers Denise Bidot, Ericka Hart, Mama Cax, Emme and Geena Rocero in the newest Chromat swimwear lines that feature a 3XL size for the first time.
The company also recently released an ‘edible bikini’ made from Kombu seaweed.
See the film and images by clicking the Creative Works box below.
Content created with:
Berlin Cameron
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